Kia America has added itself to the list of brands competing at this year’s Super Bowl. This will be Kia’s 15th Super Bowl appearance. The 60-second spot by David & Goliath “builds on the fast-growing brand’s long history of award-winning creative campaigns and reinforces Kia’s position as a sustainable mobility leader,” the company said in a statement. Kia’s commercial will feature the all-electric EV9.
Volkswagen USA is going to the Super Bowl for the first time since 2014 as part of a year-long campaign from Johannes Leonardo that celebrates the brand’s 7th anniversary of coming to the US. The campaign will also begin a year-long campaign. Here is the teaser:
Meanwhile Oreo has given itself an advantage, signing Kris Jenner in her first Super Bowl commercial. The teaser began on Instagram with an Oreo being dunked in milk and the promise, “We won’t keep you in the dark for long”. Jenner appeared yesterday on Instagram and YouTube, stacking Oreos in a jar (a technique daughter Khloé made famous) and hinted that the commercial will pay homage to the role of Oreos in the family’s lives.
According to the press release, the commercial takes the audience back in time to 2007, the year that the Keeping Up With the Kardashians phenomenon began.
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Drumstick has also released its teaser, featuring Eric André ad Mr Umstick:
Pringles’ 7th appearance is all about the celebrity with the moustache similar to its icon:
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