Agency, Highdive, has a lot of pride invested in its Super Bowl commercial for sports betting and igaming operator, BetMGM. The agency has three consecutive USA Today Admeter wins under its belt, so it has a reputation to uphold.

The first of its three teasers for BetMGM is out. The campaign has gone down the celebrity route, with three stars – Tom Brady and Wayne Gretzky, plus actor, Vince Vaughn  

The brand’s Super Bowl commercial will fit into a wider campaign running before, during and after the Big Game. BetMGM is hosting multiple events and promotions throughout the weeks leading up to February 11, including the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas headlined by Luke Combs. 

Meanwhile Uber Eats has entered the Super Bowl ad competition again with agency, Special US. The 60-second spot will be the brand’s fourth consecutive commercial.

Budget beauty brand, e.l.f., is making its second appearance at the Super Bowl this year, after a debut last year with Jennifer Coolidge. The spot will be directed by actor  and director, Zach Woods.