Super Bowl: Squarespace presents a Scorsese extra-terrestrial extravanganza

Squarespace is bringing the ultimate celebrity to the Super Bowl – at least for those competing in the ad competition of the year. He’s not in front of the camera. Martin Scorsese directed its Super Bowl commercial.

The full Hello Down There commercial is 1.30 minutes, but it will run as a 30-second Super Bowl ad. Created in-house, it is a humorous take on what might happen if extra-terrestrials try to make contact with humans. Do they even notice?

“At my age, it’s a stretch finding a directorial debut. When Squarespace first approached me to create a spot, I thought this was my shot,” Martin Scorsese stated. “Let’s go big, let’s do something out of this world – space guys building a website. I’m a New Yorker. We’re busy, always on the move. Would we even notice extraterrestrials living among us? It’s going to launch on this show called Super Bowl? Supposed to be big!”

“At Squarespace, we have always said that an idea isn’t real until you make a website for it,” added David Lee, chief creative officer at Squarespace. “It’s been an honour to work alongside the cinematic legend Martin Scorsese to bring this insight to life through his lens for our 10th Super Bowl campaign. Our focus on design and creativity has always been at the heart of our business and the reason why people choose us – and nothing illustrates this more than our Super Bowl campaigns.”

The full campaign includes the extended version of the in-game spot, special edition movie posters, as well as additional video content, including a comedic short film featuring Martin Scorsese and his daughter, Francesca Scorsese, discussing the creation of a Squarespace website. Francesca also directed a behind-the-scenes look at the in-spot production process.

Squarespace also launched a new special edition website template, Hello Down There, built on Fluid Engine (as was the extra-terrestrials’ website in the commercial). It features a sci-fi inspired design system and offers dynamic commerce features, including an online store front, courses, and appointment-based bookings via Acuity Scheduling.

Credits

Brand, Creative & Production Agency: Squarespace
Business Affairs Managers: Kiersten Bergstrom-Pavlik & Michelle Crane
Chief Creative Officer: David Lee
Executive Creative Director: Ben Hughes
Creative Director: Mathieu Zarbatany
Art Director: Gina Kim
Copywriter: Niamh Grunfeld
Head Of Production: Erica Kung
Executive Producer: Rebecca Patrick
Producer: Tina Chen
Design Directors: Satu Pelkonen & Joanna Hsu
Designers: Ryan Carrel, Wan Kang & Dorian Dreyfuss
Photographer: Craig Reynolds
Photography Assistant: Spencer Blake
Retouching: Sara Barr
Designer: Alex Tutelian
Motion Designers: Videl Torres & Christina Lu

Production: Superprime Films
Director: Martin Scorsese
Creative Director: Alfonso Gomez Rejon
Managing Directors: Rebecca Skinner, Michelle Ross & Matt Sanders
Producers: Masha Chernitskaya & Josh Porter
Production Supervisor: Aurora Hendrickson
Director Of Photography: Rodrigo Prieto
1st AD: Francisco Ortiz
Production Designer: Bob Shaw
Coordinator: Kat Uhlmansiek
Photographer: Craig Reynolds
Set Designers: Fletcher Chancey, Nick Kozmin & Maddy Sadowski
Wardrobe: Julie Williams & Maureen Ryza
Hair & Makeup: Christie Lee & Emilia Adamkiewicz