In 2021, GM launched the Everybody In campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement. Netflix has answered the call. It will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions. For General Motors, this means that GM EVs will be seen in Netflix shows and films, Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively during the next year.
And General Motors has created a Super Bowl campaign, starring Will Ferrell, that underlines the two companies’ commitment to a more sustainable future. On December 12, Will Ferrell will enter the world of some of the biggest Netflix shows and films such as Army of the Dead and Squid Game.
