DoorDash’s creative studio, Superette, is making the delivery service the holiday saviour this year, with an insightful campaign, No One has To Know. That’s no one has to know you burnt the cake, forgot a present, or a human Santa Claus.
The campaign leads with three humorous commercials, directed by Win Bates of Tool, with production partner, MikeTeeVee.
“As a disgruntled parent who hates cooking, shopping and having to interact with strangers in general, I love DoorDash and was excited to receive the boards,” stated Win Bates of Tool.
The campaign also features several social media partnerships, including Jordan The Stallion (11.9M followers), Jordan Firstman (805K followers), and Sunday Scaries (108K followers).
Credits:
Agency: Superette, The Creative Studio at DoorDash
Group Creative Directors: Julio D’Alfonso & Rafael Segri
Creative Director, Copywriter: David Povill
Creative Director, Art Director: Dave Cuccinello
Writer: Robert Cuff
Art Director: Sarah Saltonstall
Managing Director: Eli Velez
Senior Manager, Business Lead: Alissa Sheely
Senior Project Manager: Mollie Solon
Senior Brand Designer: Avalon Murray
Designer: Ray Ramirez
Copywriters: Erin Woolf & Nicole Caldwell
Brand & Marketing: DoorDash
Chief Marketing Officer: Kofi Amoo-Gottfried
VP Brand & Creative: Renaldo A. Chapman
VP Consumer Marketing: Gina Igwe
Director Marketing, US Marketplace: Pete Sergel
Senior Manager, Consumer Marketing, Occasions: Catherine Fagan
Associate Marketing Manager, Consumer Marketing, Occasions: Erica Eppolito
Senior Manager, Influencer Marketing:Adam Ornelas
Manager, Brand Social: Patrick Comeau
Senior Manager, Consumer Content Marketing: Kelsey Blodget
Associate Manager, Brand Social: Emery Barnes
Director, Consumer Growth Marketing: Evelyn Lopez Mendoza
Senior Manager, Consumer Growth Marketing: Nathan Dinh
Manager, Consumer Growth Marketing: Malcolm MacLeod
Consumer Growth Marketing: Kaj James
Senior Manager, Consumer Communications: Regina Paul
Manager, Consumer Communications: Cristen Milliner
Production Partner MikeTeeVee
Director: Directed by Win Bates of Tool
Executive Producer: Ellen Utrecht
Producers: Stacey Kawahata & Kyrie Howard
Post Producers: Lola Thomas & Thijs Bazelmans
Line Production Company: Hummingbird Content Studio
Managing Partner & Executive Producer: Olivia Berlin
Director of Sales & Executive Producer: Becky Jungmann
Editing: Work Editorial
Editor: Chris O’Brien
Audio Company: DaHouse
Composer: Lucas Mayer
Music Producers: Lucas Mayer & Silvinho Erné
Mix & Master: Rodrigo Deltoro
Executive Producer: Carol Masseti
Colourist: Asa Fox
VFX: Ben Morse
