Q: What happens when you give kids the LG CordZero to play with? A: Mums pay attention to its features.

What if vacuuming was fun? LG gets to own that territory because its agency, SuperHeroes Amsterdam, knows the way to a mum’s heart is through her kids. This mum-friendly twist on the trendy prank film was shot at six different children’s birthday parties across a number of days.

The online film for the LG CordZero, The Best Gift Ever, shows what happens when you give a bunch of kids at a birthday party the new LG vacuum as a present. Of course, sucking up popcorn and catching helium balloons in the air is fun. The ad also sneaks in extreme close-ups of the vacuum’s key features as the kids put it together and (mis)use it.

The LG CordZero is a power-packed cordless canister vacuum, that may be taken freely from room to room, through table and chair legs without the limitations of a tangled cord. It is powered by a built-in lithium-ion battery PowerPack and features LG’s RoboSense technology, which keeps track of the user, and uses motorized wheels to automatically follow along at a constant speed.

So the tagline, Let’s Making Cleaning Fun Again, hits the bull’s-eye. The online film was directed by Rick Lenzing from production company, In Case Of Fire.

SuperHeroes also created the So Real It’s Scary virals in 2013. In case you don’t remember them, here they are again.