Amsterdam, New York & Singapore creative agency, Superheroes, has launched a global artist management entity, LOIS, specialising in social-first and handcrafted storytelling.

LOIS will curate, nurture, and co-create with artists who work in human-crafted visual disciplines – artists ranging from cinematography and illustration to art installations and analogue experimentation. The reward for brands will be cultural relevance. LOIS targets brands and agencies aiming to engage Gen Z and next-generation people authentically.  

The new creator-led practice is led by Superheroes Amsterdam chief growth hero, Elja Polak, and social media hero, Jessica Däschner. LOIS targets brands and agencies aiming to authentically engage gen z and next-generation consumers.

“LOIS is an indie-minded offering built for creators that care about concept, form and substance. We’re here to help brands move beyond visibility and into relevance,” Polak commented.

LOIS is a complement to Superheroes’ digital art collective, JIMMY, that specialises in AI and CGI-driven creativity. Where JIMMY pushes the boundaries of digital craft, LOIS brings the tactile and human storytelling to the fore.

“The future isn’t about choosing between AI and human craft, but about knowing when to lean into each,” stated Rogier Vijverberg, founder and chief creative hero at SuperHeroes. “JIMMY pushes digital boundaries, while LOIS celebrates what’s handmade and deeply personal. Together, they give brands the full creative spectrum – without losing what matters most: attention-grabbing storytelling.”

LOIS has already had its work featured in recent SuperHeroes campaigns. For Polaroid, photographer and content creator, Lexi Brown, produced a TikTok video review and carousel series and RJ Morra delivered a product video and carousel. Illustrator, Giulia Hartz, showed on Instagram how easy it is to build a website with Framer, and gave a Lenovo campaign a colourful, conceptual twist with an Instagram Reel and carousel.