Sweetshop has appointed Greg Fyson as executive producer for Australia. Fyson will be based in Sydney, work alongside executive producer, Llew Griffiths, and report into managing director, Edward Pontifex.

Fyson spent the formative part of his career as a TV Producer in agencies – at BMF and Saatchi & Saatchi in Australia. He moved to Rabbit in 2015 and then Blockhead, before he joined 72andSunny Australia as executive producer. He has worked with brands such as LION Nathan, MLA, Luxotica, St George, Expedia, P&O, Toyota, Cadbury, Google, eBay and NIB.

“Greg has the perfect combination of agency, production company and post production experience and excels when managing time-sensitive projects without compromising creative and production quality,” Sweetshop noted.

Edward Pontifex, managing director of Sweetshop Australia, added, “Greg is extremely well-liked and respected in the industry and brings with him rock-solid experience. I’m very much looking forward to working with him and seeing his infectious enthusiasm and creative passion spread across everyone at Sweetshop.”

Fyson commented, “I have known Sweetshop’s Australia and global team on both a personal and professional level for several years. In my eyes, they are the most exciting production company out there as they offer a world-class roster, with an incredible range on a global basis. Sweetshop’s commitment to craft of the highest level is also inspiring and I’m so excited about making great work with this great team for great agencies and brands.”