Sweetshop has promoted Llew Griffiths to executive producer for Australia following the departure of Loren Bradley.
Griffiths joined Sweetshop in August 2018, taking on the newly created position of head of production based out of its Sydney office. His job was to oversee all productions across Sweetshop’s Sydney and Melbourne operations.
His impact was felt immediately. He has recently been integral to complex productions, including those for Mercedes Benz and The Royals with director, Noah Marshall, and for McDonald’s and DDB with director, Reynald Gresset.
Edward Pontifex, managing director of Sweetshop Australia, commented, “Llew has a razor-sharp focus on securing the best scripts for our roster of directors, as well as providing agencies with the most compatible and top-level talent. Our director roster is the strongest it’s ever been and there are few people with Llew’s level of experience and eye for creativity that could take the EP role and make it their own. We’re looking forward to working with him to take Sweetshop to the next level.”
Griffiths has had an illustrious career over the last 17 years, split between both production company and agency sides. He began his career in Saatchi & Saatchi’s TV production department in Sydney, during which time the agency was awarded Agency of the Year three years consecutively by Campaign Brief. After seven years he moved to the UK where he continued to work as a freelance producer. When he returned to Australia, he was scooped up by Saatchi, where he soon became executive producer. In 2014, he moved production side, producing numerous commercials for some of the county’s top directors on local and international campaigns.
He has worked with high profile brands such as ALDI, Toyota, Cadbury, Steinlager and Foxtel, and has been credited as agency or production producer on winning campaigns at every major advertising awards show, including Cannes Lions, D&AD and LIA.
Wilf Sweetland, chief executive officer and partner added, “We’re super lucky to have Llew – an incredible asset to any production. He couples his distinguished agency background and production experience with an impeccable record of working brilliantly with some of the top creative talent of our day. There’s no one better for the job. Loren leaves us as a great friend, we wish her all the best.”
Llew Griffiths commented, “I’m honoured and extremely excited to be able to work with such a talented group of directors and the whole team at Sweetshop. They’re a company that truly puts creativity first. Along with Edward, I look forward to bringing our offering to the market and using my experience to broaden our connections and capabilities in Australia.”
