Sweetshop’s James Haworth’s ad for Iris London aims to get under the skin of small business owners. His knack for coaxing natural performances out of people in the zaniest of situations is designed to make them feel uncomfortable. And it will.
Because there’s nothing like a new business that forgets one crucial element – a food stall without any trays, for instance, or as Verisign wants them to remember, a business without .com.
https://youtu.be/BIynIHQvT2w
Credits
Agency: Iris London
Creative Directors: Greg Mullen & Allistair Mills
Executive Producer: Adam Walker
Group Account Director: Venetia Tabor
Production Company: Sweetshop
Director: James Haworth
DOP: Jim Jolliffe
Managing Director: Spencer Dodd
Art Direction: Sarah Jenneson
Production Manager: Stuart Butterworth
Head of Production: Justin Edmund-White
Post Production: Electric Theatre Company
Client: Verisign
Marketing Director: Phillippe Burki
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