Stories about the working parent tussle are a dime a dozen, but this one is unique. Sweetshop director, Mark Albiston, and creative agency, Boys & Girls, have given it a magical twist. The ad, Bounce, for Three Ireland aims to show how mobile phones can bring people together when they are physically apart – again a tried-and-true story, but this one is told in a wonderfully memorable way.

Albiston commented, “The idea for Bounce came from Kris at Boys and Girls, who had a conversation with his daughter via FaceTime on a trampoline while on a work trip. Phone calls to kids who miss you when you’re on the road are always hard, but when you connect with play, the distance seems to melt away.”

https://youtu.be/-tTAl-9lLIA

Credits:

Creative Agency: Boys & Girls

Art Director: Udi Ovadia

Executive Creative Director: Rory Hamilton

Senior Account Manager: Andrew Dalton-Doran

Head Of Production: Derek Doyle

Production Company: Sweetshop

Director: Mark Albiston

DOP: Magnus Joenck

Producer: Adam Saward

Production Manager: Duncan Bernard

Managing Director: Spencer Dodd

Editor: Simon Price

Post Producer: Andrew Mauger