Who's doing what in the world of commercial creativity.
You have to love brutal honesty by a brand. It’s the last thing you’d expect. It’s funny. And it is hugely appealing. Self-effacing humour is why we love comedians. And what we love in our …
World-first, category-changing, world-leading - Tooheys Extra Dry is claiming to be none of these. It’s touting itself as Proudly Ordinary. It is, however, appealing to the universal enjoyment of self-effacing humour and Australia’s national pride …
72andSunny Sydney has been appointed without a pitch as creative partner for Lion on Tooheys Extra Dry. The agency also works on Lion brands, Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale. “We’re proud to …