Tooheys Extra Dry makes it two new business wins in two weeks for 72andSunny

72andSunny Sydney has been appointed without a pitch as creative partner for Lion on Tooheys Extra Dry. The agency also works on Lion brands, Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale.

“We’re proud to work with Lion across a number of their brands, and having a chance to swing on the TED brand is pretty cool, and we can’t wait to see the work that is in production being launched in a few months’ time,” stated Chris Kay, partner & chief executive officer, 72andSunny APAC.

The appointment follows a number of recent partnerships for 72andSunny including Kraft Heinz’s Golden Circle and the global insurance company, Chubb, with the latest work for Infigen, Little Creatures and Byron Bay launching in the past few weeks.