92% of women feel concerned for their safety while running. That’s an alarming statistic and adidas wants to do something about it. The brand surveyed 9,000 runners across nine countries to understand men and women’s …
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Who's doing what in the world of commercial creativity.
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Adidas
iris: a new look, a new feel and a new message for adidas
November 24, 2017
Just when you think sports brands were going to run the same ad ideas ad nauseam, Adidas changes the game. And agency, iris, has chosen the right moment to do so. Adidas is relaunching its most …
adidas presents “the future of how we create”
October 8, 2017
If buzzwords amuse you, the ad for adidas’ new AM4 shoes and their factory will be a delight. The 60 second spot is full of them, in phrases like “hyper flexible localised open source co-creation,” …
Stick your neck out, be garotted
January 23, 2015
Adidas made Luis Suarez a poster boy for its campaign, There Will Be Haters. Then he bit an opponent. Oops. On January 21, the Daily Mail ran the following headline online. Forget adidas' stupid advert: Luis Suarez …
Let’s talk about borrowed interest
July 19, 2014
Nike and Adidas ads were the world’s “best and most-shared viral ads and branded videos across Facebook, Twitter and the blogosphere” this week. Ok. But did they sell? Unless you’re American, there’s a good chance you …
World Cup: what AU$90 million bought Adidas
June 16, 2014
When TBWA\Chiat\Day told Adidas, All in or nothing, the agency wasn’t kidding. Adidas was determined not to be upstaged by Nike this World Cup. It has created the biggest worldwide campaign is its history and spent …
