You have a job vacancy. You have an idea in your head of the person who’s going to fill it. He (or in an increasing number of cases at last, she) is a lot like …
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Who's doing what in the world of commercial creativity.
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ageism in advertising
“Russell Boyd is the humblest man you could possibly meet. I watch Russell shooting with Steve Rogers for the Dundee Tourism work, and next I see him working with the Glue Society on a Dollar Shave …
Advertising ignores the over 50s. Despite what The Stable has been told, this must be affecting business. The over 50s in Australia are a larger chunk of the population than millennials. On the rare occasion …
John Steedman, chairman of WPP Media Services AUNZ: Why has all that incredible ad wisdom gone?
February 7, 2019
Advertising is great at talking about diversity. It’s great at talking about change. It’s just not that great at doing either. It has been ageist for decades. And that’s getting worse. The arrival of digital gave the …
Sally Kissane: Turning 50 and just getting started
January 22, 2019
The tribe, age-less, is finding supporters - because diversity means diversity. Adland doesn't get to pick and choose what it includes. And so far, age has not been included. It's time it was. Not because it's …