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Who's doing what in the world of commercial creativity.

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Alejandro di Trolio Cheil


MAD STARS star talks: Hacking the algorithm; sandboxes & mirrors; stupidity our superpower
August 29, 2025

If advertising industry festivals are meant to trigger new thinking, Day Two at MAD STARS did its job well. Here are three new ways of thinking by three global creative leaders. There is anything more human …

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Talks with MAD STARS’ stars: “If we don’t have new generation that can change everything that we changed 20 years ago, advertising is dead. Alejandro di Trolio, ECD Cheil Spain and European creative chairman, Cheil Worldwide
August 22, 2024

Alejandro di Trolio, executive creative director at Cheil Madrid and European chairman, Cheil Worldwide, is one of the industry’s trailblazers in the fusion of digital creativity and innovation. During his career, di Trolio has brought …

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