Who's doing what in the world of commercial creativity.
How does a bank reach tertiary students? Saatchi & Saatchi New Zealand solved the tricky part – Where? The social bank, aka ASB Bank New Zealand, has done well to date using Saatchi & Saatchi’s ideas …
Who loves tennis balls more than Venus Williams? Man’s best friends, Oscar, Ted and Super Teddy. So Saatchi & Saatchi thought it would be fun (read: effective) to promote ASB’s sponsorship of the ASB Classic international tennis …
...Because S&S realised that what real people say about money is far more compelling. ASB is known as the social bank in New Zealand. That gave Saatchi & Saatchi New Zealand's new joint ECDs an idea... “People …