Who's doing what in the world of commercial creativity.
Make fun of it. BBDO New York plays with sports ad clichés. The Possibilities style voiceover. The epic theme music. The practice jump shots in dramatically lit gym. The “workout in an unnecessarily hot room". The early …
The LIAs have been announced for 2014. Grey New York executive creative director, Ari Halper, stated, “When you judge a show like LIA, you quickly realise how many incredibly smart, talented people there are in the …
“Discover a car that has been perfectly designed for your everyday life. A car that offers maximum comfort, agility, safety, ecology and driving fun.” Daimler’s Smart is a teensy car with zero appeal to car buffs. But it does …
You know those dramatically narrated, awe-igniting, epic ads big companies use to impress you. Enhance Your Lighting is nothing like that. GE’s latest commercial begins, "Question: What does it take to live a life of fame …
Apple’s Christmas ad, Misunderstood, won Outstanding Commercial 2014 at the Creative Arts Emmy Awards on August 16. It’s the week before the Emmys, when the talents on which television production relies get their time in the …
Two men get your front door key from your sister. Then, they sneak into your house in the middle of the night, vacuum your living room and leave. While you’re asleep upstairs. Ok, so maybe it’s …
Will Proximity Russia and BBDO Moscow win a Lion? Here’s one of the group's submissions. The agencies took the age old product demo to the streets of Moscow. But first of all, they gave it a really …
Speeding is a serious issue in Russia. It is the major contributor to Russia’s fifth place in the world’s ranking os road fatalities per year. This is a list topped by India, China, Brazil and …