“Discover a car that has been perfectly designed for your everyday life. A car that offers maximum comfort, agility, safety, ecology and driving fun.” Daimler’s Smart is a teensy car with zero appeal to car buffs. But it does have one huge advantage for urbanites.
It’s the little car that can “fit in everywhere”. BBDO Istanbul hit on a very clever device to get that message across. This is a cinema ad with a difference, is it not?
Agency: BBDO, Istanbul
Creative director: Derya Tambay
Art director: Ali Burak Erkan
Copywriter: Cem Öztürk
You might also like
What to do when it’s all been done before
December 12, 2014
The LIAs 2014. Who won what?
November 3, 2014
GE lets its hair down
October 6, 2014
