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Who's doing what in the world of commercial creativity.

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BETC Bouygues Telecom


BETC: Bouygues Telecom repairs the breaks life brings
September 23, 2021

There used to be a joke that the mark of becoming an adult was having a phone that didn’t wear the cars of having been dropped.  The humour was short-lived; cracked phones are simply irritating. …

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BETC: Best mates, separation, reunion – Bouygues Telecom
January 24, 2020

You’ve watched the story a hundred times about childhood friends who become separated by life and are eventually reunited. Your heart will glow while you’re watching this one anyway. As BETC notes at the end …

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BETC: Spot the Netflix references in Bouygues Telecom’s commercial (It’s a game)
July 12, 2019

This 60-second commercial is also a game. Well done, BETC Paris, for not relying on the relatable story to get people’s attention. As heart-warming as this one is, it’s one of so very, very many …

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