You’ve watched the story a hundred times about childhood friends who become separated by life and are eventually reunited. Your heart will glow while you’re watching this one anyway. As BETC notes at the end of this story for French telco, Bouygues Telecom, Our personal relationships are the main source of our happiness.
Bouygues Telecom and BETC have made themselves famous for touching ads like this. They never get stale. Their 2018 Christmas spot, Come Get Your Love, has had over 180 million views.
The company’s ambition, highlighted in its new signature, We Are Made to be Together, is that digital technology be accessible to all; that it encourages people to give more time to those close to them.
The new signature and campaign by BETC launch on January 26.
The 2.16 minute hero film, Max & Romain, will run on television, online video and in cinemas. It was directed by Martin Werner (Henry), is underscored by a cover of I’m gonna be by The Proclaimers and is being supported in print.
Bouygues Telecom is also in the process of changing its design with BETC Design.
Credits:
Agency: BETC
Account Management: Bertille Toledano, Mathieu Laugier, Sophie Roberts & Elodie Colin
Strategic Planning: Alexandre Ben Soussan & Juliette Ragagnon
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Aumard
Copywriter: Charles-Henry Joyaut
Art Director: Sébastien Lafaye
Director Of Music Creation: Christophe Caurret
Traffic: Nathalie Sanseigne
Creative Producer: Sébastien Lintingre
Production Company: Henry
Director: Martin Werner
Producer: Jean Ozannat
Sound Production: General Pop
Client: Bouygues Telecom
Client Management: Tanguy Moillard, Tifenn Ouchene Boureau, Anne-Laure Dreano, Ludovic Patsouris & Faustine Canart
