It wouldn’t be Christmas without improbable family tear-jerker ads. Heaven knows the world needs a deluge of stories like these and what better time to flood ad breaks with them. BETC has come up with a beauty for French telco, Bouygues – an awkward dancing dad story with the classic through the years theme and the hallmark child keeps the “tradition” going ending.

The film, which is running on TV in France, was directed by Martin Werner and is set to Redbone’s 1973 hit, Come and get your Love, which is having a second fifteen minutes of fame as the intro to Guardians of the Galaxy.

Credits:

Agency: BETC Paris

Executive Creative Director: Stéphane Xiberras
Creative Directors: David Soussan & Marie-ève Schoettl
Copywriter: Rémi Campet
Art Director: Rayhaan Khodabux
Music Creative Director: Christophe Caurret
Agency Producer: Sebastien Lintingre
Agency Management: Bertille Toledano, Mathieu Laugier, Vera Lucas, Justine Avenel & Elodie Colin

Production Company: Henry

Client: Bouygues Telecom
Client Management: Tanguy Moillard, Anne-laure Dreano & Audrey Longuet