What a heart-warming love story about two movie fans. It has all the right elements (the ones you know and love) – hope, jealousy and despair, and of course, the essential will he get her in the end suspense. It’s also a story with a clever device. The characters never talk. Instead. their thoughts are voiced by lines in the movies they are watching – Star Wars – the Empire Strikes Back, Frozen, The Day He Arrives, Raging Bull, Forrest Gump…

You see, this two-and-a-half minute love story is an ad by BETC Paris. An ad whose message is big stories come alive on the big screen. It’s an ad for French cinema chain, Pathé Gaumont, promoting is subscription service, Ciné-Pass.

The ad is being screened in Pathé Gaumont cinemas.

Credits:

Agency: BETC Paris

Executive Creative Director: Stéphane Xiberras

Art Director: Aurélie Scalabre

Copywriter:  Olivier Aumard

Creative Music Director: Christophe Caurret

Head of Creative & Entertainment Strategies: Lennie Stern

Account management: Jean-Patrick Spitz & Julia Marquette

Traffic: Nathalie Senseigne

Producers: Karim Naceur & Slim Trabelsi

Production Company: La Pac

Director: Xavier Giannoli

Sound Production: Gum

Soundtrack: Tout Feu Tout Flamme, composed by Michel Shepherd

Client: Les Cinémas Pathé-Gaumont

Client Team: Caroline Ménager, Marianne Chalubert, Anaïs Flores & Helena Josias