Who's doing what in the world of commercial creativity.
You’ve watched the story a hundred times about childhood friends who become separated by life and are eventually reunited. Your heart will glow while you’re watching this one anyway. As BETC notes at the end …
A tiny duckling dreams of being like his celebrity hero, Donald Duck. Lives, breathes and dreams Donald Duck - through his prized possession, a Donald Duck comic book. Sadly, when winter comes, the comic book …
It wouldn’t be Christmas without improbable family tear-jerker ads. Heaven knows the world needs a deluge of stories like these and what better time to flood ad breaks with them. BETC has come up with …
What a heart-warming love story about two movie fans. It has all the right elements (the ones you know and love) – hope, jealousy and despair, and of course, the essential will he get her …
Sick of torture test ads for street cars? Of course you are. They’re as overdone as racing car drivers starring in street car ads. Which is why BETC Paris has built both into its Peugeot 208 …
Here's another assault on the standard agency model. BETC’s new lab-agency offshoot, BETC Pop, is all about finding new ways to create content and events. "Today, all content is in competition with all other types of …
Although the proportion of actively religious people is dropping in France as it is in most first world countries, up to 88% of the population still belongs to the Roman Catholic church, according to the …