Who's doing what in the world of commercial creativity.
BETC and Lacoste could not have packed more brand ambassadors into a single campaign. It features Novak Djokovic, Venus Williams, Pierre Niney, Jeon Somi, Ahn Hyo Seop and Wang Yibo, …
Fashion advertising is full of “beautiful people”. Most brands want to show off their clothes on ideal versions of their target market. But the Lacoste crocodile has transcended time, style …
Great athletes inspire people, which is why companies often clamour to make their name a logo, a range or a sub-brand. But the athletes have one thing in common. They …
Lacoste’s crocodile emblem has been embraced in countries throughout the world. In a way, it connects different cultures. It has transcended time, styles and genres since 1933. Lacoste and BETC …
Lacoste and BETC are bringing some good into the end of 2020, supporting Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training and social …
Replacing Lacoste’s crocodile logo to help the International Union for Conservation of Nature save threatened animal species, was the right idea at the right time by BETC Paris, putting Lacoste …
Every Lacoste polo for the last 85 years has displayed the crocodile logo. For the first time in the brand's history, a logo change has been initiated, by BETC Paris. But it’s …