Who's doing what in the world of commercial creativity.
BETC and Lacoste could not have packed more brand ambassadors into a single campaign. It features Novak Djokovic, Venus Williams, Pierre Niney, Jeon Somi, Ahn Hyo Seop and Wang Yibo, each chosen to represent a …
Fashion advertising is full of “beautiful people”. Most brands want to show off their clothes on ideal versions of their target market. But the Lacoste crocodile has transcended time, style and genre since 1933. It …
Great athletes inspire people, which is why companies often clamour to make their name a logo, a range or a sub-brand. But the athletes have one thing in common. They are all able-bodied athletes. No …
Lacoste’s crocodile emblem has been embraced in countries throughout the world. In a way, it connects different cultures. It has transcended time, styles and genres since 1933. Lacoste and BETC have created a campaign, Crocodiles …
Lacoste and BETC are bringing some good into the end of 2020, supporting Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training and social and professional integration of young …
Replacing Lacoste’s crocodile logo to help the International Union for Conservation of Nature save threatened animal species, was the right idea at the right time by BETC Paris, putting Lacoste back on the map in …
Every Lacoste polo for the last 85 years has displayed the crocodile logo. For the first time in the brand's history, a logo change has been initiated, by BETC Paris. But it’s not a rebrand. It’s a …
Lacoste’s new campaign is a graphic design project masquerading as a music video. That’s not a bad thing at all. Fashion ads tend to be unfathomable dream-like fantasies. Sports brand ads tend to be sexy …