“Times are changing, and so is our underwear. New Bonds Originals aims to rewrite the rules that dictate how a woman ought to look and feel in her underwear. Because in our opinion, all women are queens …
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Bonds Gracie Otto
Leo Burnett Melbourne: Sexy, edgy, fashion-y…Bonds
February 18, 2018
Bonds has well and truly entered the fashion realm with its new campaign by Leo Burnett Melbourne, which marks the launch of the new Bonds Originals underwear range. Jason Williams, chief creative officer at Leo Burnett, …