Advertising is a tricky thing. It is one of the ways in which current culture is promoted. And yet it jumps on fads, giving them undue prominence. This makes it seem overbearing in its earnestness …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
cause advertising
A while ago I was sent a booklet that MullenLowe Group UK had created for its contribution to the IPA EFF Week satellite events. Its introduction read: "MullenLowe Group UK was delighted to be named Agency …
Adland loves to do pro-bono campaigns for charities and cause-related organisations. Clearly. In the last five years, more than 65% of winning entries for Australia at major creative award shows are for charities or pro-bono organisations. A while ago, the job of advertising was to make …
Cause Advertising. Part 4. When shock works. Interview with J.Walter Thompson Sydney and Parkinson’s NSW
June 30, 2016
Most medical causes are asking for the same thing, money to find better treatments or cures. Many causes use the same tactic, shock, to get the money they need. Nearly all causes have the same …
“The budget is nothing, but that just means you’ll have to be a whole lot more creative.” These are not the best words you'll ever hear in a brief. This is the 3rd in The …
Barnardos is a stalwart Australian charity. Every Australian knows its name. But so many Australians take it for granted that the organisation just does its job. Barnardos has “no advertising budget” to change that. Amy …
