March 7, 2017: Coca-Cola has woven a bit of everything into its latest global renditions of Taste the Feeling. The campaign has been created by three agencies, Santo Buenos Aires, McCann Madrid and Ogilvy & Mather Mexico First …
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Who's doing what in the world of commercial creativity.
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Coca-Cola
Coca-Cola becomes the one and only
March 6, 2015
Coca-Cola, the drink, may be fighting harder than it ever for market share in so many of its established markets, but Coca-Cola, the brand, has just become a whole lot bigger. It is now the …
Hey, Coke. I think Absolut has done this
October 31, 2014
Coloured cans in Australia. Unique bottles in israel. Neither idea has what Share a Coke has. But, Israel's a nice packaging story. To create the two million different bottles Coca-Coca Israel called in Tel Aviv design agency, …
Spikes shares happiness with Coke
September 2, 2014
Coca-Cola has been on the podium at so many of the major advertising awards - in the last two years in particular. It was Creative Marketer of the year at Cannes in 2013 and took …
Coke gets back to nature
June 11, 2014
“PlantBottle packaging is the latest breakthrough from The Coca-Cola Company designed to change the way the world thinks of plastic bottles. It is the first ever fully recyclable PET plastic beverage bottle made partially from …