On June 14, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen after 11 weeks of lockdown. DDB° Paris and McDonald’s were quick to respond, anticipating what was …
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DDB Paris McDonald’s
Are you a sore loser? Of course, you don’t think you are, but no one likes to lose. Getting people to identify with sore losers in an ad, making sore losers likeable is tricky. If you …