A human billboard? It's a brilliant idea, although it's not Leo Burnett France’s. Forsman & Bodenfors turned Paris-Saint-Germain striker, Zlatan Ibrahimović, into the poster for the UN’s World Food Programme campaign, #805millionnames, in February 2015. https://www.thestable.com.au/fb-creates-campaign-on-zlatan-ibrahimovic-literally-on/ Leo Burnett France …
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