Leo Burnett London has produced some of McDonald’s most emotive stories. This commercial is emotive, contagiously emotive. But it’s not a story. It’s a montage of McDonald’s customers letting go and having a giggle. It …
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Leo Burnett London McDonald’s
Leo Burnett UK: Coffee in a ball pit? Not at McCafé
March 13, 2020
It’s not like McDonald’s to indulge in human humour, but Leo Burnett has been doing it very, very well to promote the chain’s coffee. It began in February 2018, when McDonald’s mocked pretentious baristas. McDonald’s …
Leo Burnett: McDonald’s follows KFC into the fashion world
August 15, 2019
In July, Wieden + Kennedy Amsterdam launched a bucket-shaped hat for KFC, with ads that promoted it as a cool fashion accessory. It sat on the edge of clever (asserting KFC’s role in youth culture) …
Leo Burnett London: McDonald’s wraps Christmas around one of its classic family heartwarmers
November 17, 2017
McDonald’s is famous for its “slice of life” heartstring tuggers – ads about the everyday moments in family relationships to which every human on earth can relate. Last year, Leo Burnett took a detour into fantasy, …