It’s not like McDonald’s to indulge in human humour, but Leo Burnett has been doing it very, very well to promote the chain’s coffee. It began in February 2018, when McDonald’s mocked pretentious baristas. McDonald’s is never going to have pretentious baristas and the brand was trying to make its coffee a drawcard. At the time, that was quite an ambitious task. McDonald’s coffee has got better and better and coffee has become a shinier lure generally, so the campaign idea is continuing.
This time, McDonald’s is poking fun at gimmicky coffee shops and their inflated prices. It’s very, very funny:
Here’s where Leo Burnett’s story began:
Credits
Agency: Leo Burnett London
Chief Creative Officer: Chaka Sobhani
Creative Director & Art Director: Pete Heyes
Copywriter: Gareth Butters
Producer: Abbie Mclean
Senior Planner: Adriana Ferran
Managing Partner: Layla Potter
Business Directors: Sam Houlston & Emma Carr
Account Director: Jay Perry
Account Manager: Alice Pavey
Account Executive: Gabriella Kaas
Communications Planner: Jessie Field
Production Company: Independent
Director: Tony Barry
Audio Post Production: Sam Robson @ 750mph
Post Production: Grace Thorpe @ MPC
Media Agency: OMD
Client: McDonald’s:
Head Of Marketing, Food & Beverages: Thomas O’Neill
Senior Brand Manager: Jodie White
Brand Manager: Alexandra Martin
Campaign Assistant: Kamelya Ozten
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