In 2021, two of Japan’s top music producers - Erik Reiff, who had just left his job at audioforce, and Seiya Matsumiya, co-founder of Black Cat White Cat Music with his sister, realised they would …
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Who's doing what in the world of commercial creativity.
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MAD STARS 2025
MAD STARS DAY 2: Discovering how to use the newest tool in the human creative toolkit
August 29, 2025
Day 2 at MAD STARS opened with two provocative sessions: “Creating Content in the AI Era: The Better You Understand AI, the Better Your Content Becomes!” by science communicator Orbit, and “Brainrot: Stupidity as Brand Connector” by Pancho Gonzalez, Co-Founder and Chief Creative …
Day One at MAD STARS featured two star performers, Conversation with the Executive Jury and Cheil's keynote, The Ambidextrous Agency: Harmonizing AI and Human Creativity. Yes, AI crept into one and was the epicentre of …
Talks with MAD STARS stars, Sangsoo Chong, MAD STARS vice chairman & CCO: “Oppose what already exists.”
August 27, 2025
Sangsoo Chong is an advertising creative consultant with 38 years of experience, much of it at Ogilvy in Korea, where he was executive creative director and vice president for twelve years; professor emeritus of advertising …
MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started round two judging on August 25. On Tuesday, August 26, the New Stars and Young Stars MAD Competitions officially opened, …
Chats with MAD STARS’ “quite atypical” jurors
August 26, 2025
It is quite remarkable for one observation to be so consistent across so many awards jurors. At MAD STARS it was this - the value of its diverse jury. Alex Abrantes, CCO, North America at …
MAD STARS speakers lift the lid on brainrot & unpredictability
August 20, 2025
While AI is a focus of interest at MAD STARS 2025, other technological dimensions of the industry are certainly not forgotten. Nor is the all-important human factor. From streaming disruption to creative burnout, from emotional …
MAD STARS speaker sessions harness advertising’s power cell
August 12, 2025
The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advertising to shape the world. [Special Session] Conversation with Executive Jury will be held on Wednesday, August …
MAD STARS juror, Herbert Hernandez, co-founder of Gigil: Making mad humour & winning big awards
August 11, 2025
Herbert Hernandez is the co-founder of GIGIL, a creative agency that has built up a fierce creative reputation worldwide. In just seven years, it has been named Philippines Independent Agency of the Year and Philippines …
MAD STARS juror, Neo Segola: Creativity vs revenue? That’s a really short-sighted view
April 19, 2025
Neo Segola is known for her skill at conceiving ideas that are both unique and impactful, led by her passion for innovative strategic thinking, and for creating work that resonates with people on a human …