BWS has a new personality. It’s bold, defiant and different - just like the audience it is hoping to attract. M&C Saatchi and Carat’s new BWS brand platform, Refreshingly BWS, that challenges bottle shop conventions. …
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M&C Saatchi BWS
It has been two years of little fun and so much alone time so BWS and M&C Saatchi are determined to make up for it this silly season. The Big Wonderful Summer campaign plays with …
M&C Saatchi: It’s BWS delivery or the dark ages
June 10, 2021
A campaign about a retailer offering ultra-fast delivery. How exciting can that be? In the hands of M&C Saatchi it has become a must-watch (again and again) re-working of the legend of King Arthur and …
M&C Saatchi: BWS invites people to play in its cooler
December 6, 2020
The arrival of summer 2020 also means the beginning of the 6th 100 Days of Summer from BWS, its biggest sales promo of the year. For the second year in a row, it is also …
Your ears always prick up when you hear that current affairs presenter tone of voice. It’s something about the implied urgency and magnitude of a “crisis” that’s often rather everyday. M&C Saatchi has turned that …