Your ears always prick up when you hear that current affairs presenter tone of voice. It’s something about the implied urgency and magnitude of a “crisis” that’s often rather everyday. M&C Saatchi has turned that into a device for BWS, to launch the brand’s nation-wide express alcohol delivery service, BWS on Demand.  The same voice, the same hyperbole, the same pedestrian victim’s quotes – the same grasp of your attention. The same sense of urgency – delivered with entertaining humour.

The tongue-in-cheek campaign highlights the fact that BWS is the rescue service for people “in crisis” – when you’ve forgotten to stock the fridge, when unexpected visitors pop in or you’ve overlooked a special occasion.

Cam Blackley, chief creative officer at M&C Saatchi, commented, “Most of us can relate to a time when the drinks situation has become an emergency. And while it’s trendy for brands to talk about helping their customers, we’re proud to work with one that delivers it – in about an hour.”

The full campaign – out-of-home, street furniture, radio, digital and social – launched on August 22.

BWS_ExpressDelivery_30_BBQ_160818.mp3

BWS_ExpressDelivery_30_FatherDay_160818.mp3

BWS_ExpressDelivery_30_GrandFinal_160818.mp3

Credits:

Agency: M&C Saatchi

Creatives: Cam Blackley, Sharon Edmondston, Chris Brailey  & Curt McDonald

Design: Nick Williams  & Alex Lloyd

Production: Loren August, Max Miller & Milk Production

Planning: Catherine Mellon

Account Management: Vanessa Boueyres, Cameron Green  & Charlotte El Ba