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Who's doing what in the world of commercial creativity.

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McCann London Xbox


McCann London: Xbox brings young and old together over video games
February 10, 2021

Loneliness in old people was a problem before Covid, that many campaigns have tried to overcome. A million older people in the UK go more than a month without speaking to anyone, according to Age …

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McCann London & Xbox: This guide is for virtual travellers
February 4, 2020

Travel guide books have existed for decades. But never like Xbox’s. Xbox has launched a travel guide for virtual travellers. A guide to its world. The idea comes from McCann London, expanding the campaign it began …

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McCann London: Xbox invites travel bugs to explore its games
April 27, 2019

There are so very many trailers in the world for online games. The biggest audience for games is the millennial age group. Millennials are avid travellers. McCann London put these three things together to create …

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