An optimistic little robot tries to clean up the world’s biggest pollution problems. And becomes overwhelmed by the task. He returns home, much the worse for wear and quite dejected. But he finds that his home …
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Mother Ikea
Mother: Ikea repurposes “frugal” (It could save the world)
January 4, 2021
Decades of luring people with shiny new things has made the word, frugal, an outcast - a miserable term for an undesirable attribute. But people buying and discarding shiny new things is not sustainable living, …
Mother: Ikea alters its logo
November 1, 2019
For the first time in its history, Ikea has altered its logo. Ikea has become “Ikea” in Wembley to mark the arrival of its Markerad collection created in collaboration with fashion designer and Louis Vuitton’s …
Mother: Ikea solves the things you hate
May 16, 2019
Shopping at Ikea with kids. How to get the bed you bought home. Assembling Ikea. Ikea UK has solved all of its “problems” and Mother is letting people know with four short, animated films that were …
Where’s the new Ikea? Ikea and its agency, Mother, want nobody in London to have to say this. Especially not for Ikea’s most sustainable store. That’s a big deal for the brand with its eyes …
Mother London: Ikea’s Wonderful everyday gets a ghostly kick
April 17, 2018
Here’s another way to present Ikea’s Wonderful Everyday, this time from Mother London. It’s a story about ghosts. Traditionally, they wear white sheets. And in Mother’s story, they’re rather dull even when they’re having a party …
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