A new home is clearly put out by the arrival of a new family. The front door mat changes from saying Welcome to Who’s this? A portrait on the wall scowls. Paper on a desk …
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Who's doing what in the world of commercial creativity.
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Mother London Ikea
Mother London: Ikea pits sleep against fad products that only promise more from life
September 23, 2020
Ikea continues its quest to become the means to a valuable night’s sleep, this time in a series of striking print ads by Mother London. How nice to see the “traditional rules” of great print advertising …
Mother London & Ikea: Why the hare beat the tortoise
September 4, 2020
The classic Tortoise and the Hare story has been given a prequel and it’s all about the importance of a good night’s sleep. The new addition to the story was created by Mother London and …
Mother London: Ikea turns bouncy castles into wallets
March 3, 2019
IKEA UK is putting its sustainability credentials at the forefront of who it is, and Mother London is helping the chain to make sure people know about it. The efforts began when Ikea launched its …
A lion lazing in the living room. Furniture advertising is a whole lot more interesting because Mother London and Ikea are in it. Both have often shown a flair for brave ideas. And this ad is …