IKEA UK is putting its sustainability credentials at the forefront of who it is, and Mother London is helping the chain to make sure people know about it. The efforts began when Ikea launched its most sustainable store in Greenwich at the end of February. The building was designed with greywater recycling, and rainwater harvesting that will contribute half of the water used in the building. Its circulation areas are naturally lit and LED lighting has been installed throughout. The roof is covered with 12,000-square-metres of solar panels, broken only by roof-lights, and a 4,000-square-metre green roof, which is one of the largest in London.

Mother added two giant Småkryps to these environmentally friendly features. The boats, shaped liked Ikea’s most popular bath toy, are collecting rubbish from the UK’s most polluted waterways.

Mother London: There’s a giant Ikea Småkryp in London’s waterways

Now there’s a new sustainability feature, upcycled wallets made from old bouncy castles and FRAKTA bag straps. Inside each wallet is a TfL Oyster Card, the travel card for Greater London, pre-loaded with £5 to encourage people to travel to the store by public transport. 1,200 wallets, all individually numbered, were given to a group of influencers and local residents in Greenwich and nearby Lewisham.