Axe (Lynx) has always been about giving young blokes the confidence to go out there and “get the girl”. Those young men have often been gawky and shy. They have …
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MullenLowe London
Wagamama’s founding philosophy is that food doesn’t just feed our belly, it nourishes our soul. MullenLowe recognised the power of this ethos right at the beginning of the wellbeing movement …
MullenLowe NOVA Awards: Shine, new talent, shine
May 16, 2019
Winners of the MullenLowe NOVA Awards are selected from the final degree shows at Central Saint Martins covering courses across art, design, fashion and performance. From 1,300 graduating students, 14 …
MullenLowe: The Truth Project about child sex abuse hopes people will fill its empty speech bubbles
January 13, 2019
The Truth Project is part of the large-scale Independent Inquiry into Child Sex Abuse. Its advertising had to be handled very carefully. It had to encourage victims of child sexual …
MullenLowe London: Wagon Wheels revives its quirky sense of fun
September 25, 2018
Westons Wagon Wheels have never achieved the glory that Arnott’s Tim Tams (now a sibling) enjoys but once upon a time, long before healthy eating interfered in childhood, these hybrid …
The British Heart Foundation doesn’t just focus on heart diseases. If it’s a circulatory system problem, the Foundation is trying to solve it. Diseases like stroke, vascular dementia and diabetes …
Wagamama is hot. Not chilli hot, although that’s one of its drawcards. Hot as a concept - fast food that’s good for you (expressed as From Bowl to Soul). Hot …
MullenLowe London: A simple thank you says so much for BHF
February 5, 2018
Often in advertising, the simplest ideas make the biggest impact. And sometimes in advertising, the execution of that simple idea gives that impact its wallop. Both of these factors play in …
MullenLowe: Subaru becomes the car boys hate and men love
January 17, 2018
Subaru isn’t the car you drive when you want flashy details. It’s the car you drive when you’ve done your homework on engineering prowess. The Subaru scores really well on …