Nike gets personal
AKQA and illustrator. McBess, create 100,000 personalised films to send to Nike+ users, to inspire their training in 2015... Outdo You is a powerful mantra. Nike+ digital agency, AKQA, got off to a top tier start. …
AKQA and illustrator. McBess, create 100,000 personalised films to send to Nike+ users, to inspire their training in 2015... Outdo You is a powerful mantra. Nike+ digital agency, AKQA, got off to a top tier start. …
Apple’s Christmas ad, Misunderstood, won Outstanding Commercial 2014 at the Creative Arts Emmy Awards on August 16. It’s the week before the Emmys, when the talents on which television production relies get their time in the …
Creative fuel? Hell, yeah. The headline speaker at Creative Fuel was R/GA founder Bob Greenberg. And he has put all of you on notice. This is Bob Greenberg’s most famous quote: “People talk about change and adaptation, but they don't …
Nike and Adidas ads were the world’s “best and most-shared viral ads and branded videos across Facebook, Twitter and the blogosphere” this week. Ok. But did they sell? Unless you’re American, there’s a good chance you …
When TBWA\Chiat\Day told Adidas, All in or nothing, the agency wasn’t kidding. Adidas was determined not to be upstaged by Nike this World Cup. It has created the biggest worldwide campaign is its history and spent …
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