When TBWA\Chiat\Day told Adidas, All in or nothing, the agency wasn’t kidding.
Adidas was determined not to be upstaged by Nike this World Cup. It has created the biggest worldwide campaign is its history and spent more than £50m.
On May 24, Adidas’ agency, TBWA\Chiat\Day, launched the 90 second ad, The Dream: All in or Nothing, featuring football stars, soccer stars Lionel Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. No CGI. And an interactive component. At 34,647,744 YouTube views (official vid) it was eclipsed by Nike’s Winner Stays with 78,106,966 views.
But all is not lost. TBWA\Chiat\Day has given Adidas a mighty sequel to The Dream, two and a half minutes of gorgeous film qualities and Kanye West’s song, God Level. The Wake up Call was created by Linda Knight and John Figone, and directed by Fernando Meirelles (who also shot City Of God) and Cassiano Prada of 02 Films and Saville.
“All in or nothing. Make a choice.” vs “Risk Everything.” Who will win the other World Cup?
