Who's doing what in the world of commercial creativity.
When TBWA\Chiat\Day told Adidas, All in or nothing, the agency wasn’t kidding. Adidas was determined not to be upstaged by Nike this World Cup. It has created the biggest worldwide campaign is its history and spent …
It’s a rocking twist on stardom for FIFA sponsor, Budweiser. Agencia Africa looked at the World Cup and said, Greatest Show on Earth. And that’s where the idea came from. This is the idea: Top soccer players …
Not of the brand, of Psyop and Cheil’s campaign, Galaxy 11. Oh, and this is only Episode 1 of the final chapter. "The world’s greatest footballers unite as a team for the ages to challenge a mysterious force of aliens …
...from Cannes Lions Marketer of the Year 2014. DDB Chicago reawakens what advertising was like before we all went made for gizmos and causes. McDonald’s GOL! is not going to save the planet or create world peace. …
Grey London's Do us Proud, for The Sun newspaper, targets honest to goodness football fans with a rousing anthem and a twist on the karaoke bouncing ball – using a real ball and words written …