It’s a rocking twist on stardom for FIFA sponsor, Budweiser.

Agencia Africa looked at the World Cup and said, Greatest Show on Earth. And that’s where the idea came from. This is the idea:

Top soccer players become the rock stars of the World Cup, team up with actual rock stars, and create the World Cup Budweiser performance, with all the bells and whistles you’d expect. Sport and music are Bud’s two main platforms.

Soccer stars: Hulk (Brazil), Samuel Eto’o (Cameroon), Gary Cahill (England) and Maya Yoshida (Japan).

Rock stars: UFC’s Anderson Silva and Axl Rose.

Rock anthem: Guns n’ Roses’ Paradise City

Filming event: The shoot took place in London and Uruguay in March and the production involved more than 700 contributors.

Creative credits:

Agency: Africa

Creative team: Sergio Gordilho, Marcos Almirante, Estefanio Holtz, Sleyman Khodor, Lucas Reis & Daniel Del Toro

Creative directors: Rafael Pitanguy, Humberto Fernandez, Rodrigo Saavedra & Vico Benevides

Executive creative director: Sergio Gordilho

Agency producers: Rodrigo Ferrari & Patricia Gaglioni

Production Company: Landia

Director: Rodrigo Saavedra

Executive producers: Carolina Dantas & Sebastian Hall

DoP: Pierre Kerchove

Post production: CLAN VFX

Sound Design: Antfood

And that’s not all:

DDB and Tribal DDB have created a World Cup inspired online reality show, the Bud United series, that is being supported by one of Bud’s most comprehensive global ad buys including a one-day takeover of the ESPN homepage.

From Friday, the Bud United series will follow 32 football fans – one representing each nation competing in the World Cup finals – living together in a house in South Africa for the duration of the tournament, watching each match, and exploring the country together. As each team is eliminated from the tournament, so too will the corresponding contestant from the Bud United house. The winner will attend the World Cup final on July 11 to present the man of the match trophy. [Budweiser is sponsoring the man of the match awards.]

Video content from the house will be published daily via a dedicated YouTube page, and promoted worldwide via television ads, search ads, an extensive online display campaign, and across social networks including Facebook and Twitter. Fans can influence events in the house, as well as content, via polls on the Bud United YouTube page.