While Westpac (DDB Sydney) and NAB (Clemenger) have both been filling Australia’s hearts with their fictional stories about the business they are helping, NAB has now changed tack. The next phase of its campaign, This is …
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Photoplay NAB
Clemenger BBDO and NAB have found a unique way to appeal to Australian people, by positioning NAB as the bank that supports ambitions. All four of Australia’s big banks have had a difficult task of …