PS21: KFC turns copycats into brand ambassadors
KFC’s Kentucky Fried chicken is famous. And popular. So much so that it has been a source of inspiration for restaurants around the world. Its style and aesthetics have been …
KFC’s Kentucky Fried chicken is famous. And popular. So much so that it has been a source of inspiration for restaurants around the world. Its style and aesthetics have been …
Many campaigns have tried to evoke joy but this one by PS21 has to star. And this ultimate evocation of joy is for fried chicken. That’s an achievement. The hero …
Carpe diem campaigns are exciting. They sweep up people in the mood of the moment and are immediately, unwaveringly relatable. PS21’s carpe diem for KFC is one of the best …
Ever wanted to make KFC at home? You probably have. 516,000 people have tried. There are 516,000 recipe videos on YouTube that promise to teach you how to cook Colonel …
The new KFC on the Spanish island of Majorca is located in the Polígono de Son Malferit, a commercial area popularly known as “where IKEA is”. The new chicken spot …
KFC Spain has introduced a new burger, La Infame. It replaces bread with fried chicken. The company is rather thrilled with its invention. It believes that it is so irresistible …
Every brand has its haters. When you’re brave enough to have fun with them, you make people stop, look and like you. You might even turn those haters around. So KFC …
In Spain, fried chicken is not part of the culture. But KFC is. When Spanish agency, PS21, was given the task of embedding KFC in the culture of younger audiences it …
Mexicans and Aussies have very different attitudes to death. We fear it, don’t talk about it, don’t think about it, don’t deal with it. In Mexico, death is seen as …
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