Ever wanted to make KFC at home? You probably have. 516,000 people have tried. There are 516,000 recipe videos on YouTube that promise to teach you how to cook Colonel Sanders original recipe. KFC should be very proud of itself. People love its chicken. It is proud, but of the effort that fans, copycats and foodies have put into trying to copy the original recipe.

KFC and its agency, PS21, decided to reward the effort and time invested into trying to replicate authentic chicken KFC by fans in Spain.

They created a website that allows people to exchange amateur recipes for chicken cooked following Colonel Sanders original recipe. A link converter will transform KFC recipe URLs on YouTube into authentic KFC products. All people in Spain have to do is copy one of the 516,000 links on the web and the URL will automatically turn into a code to be redeemed at any KFC restaurant. Each URL will be redeemable for a limited number of coupons, so people will be able to search the web for different versions of the recipe to exchange links for chicken.

In two days, PS21 gave out 25,000 codes.

‘We’re proud of the people who have spent so much time trying to copy the original KFC recipe at home and share their versions with the rest of the world. We’re going to give back their time and effort through what we do best – the Colonel Sanders Original recipe. We encourage you to search for copies of our recipe on YouTube to try the #KFC original recipe,” stated Beatriz Martinez, KFC brand manager. 

The promotion will run through October and is available in all Spanish cities with KFC restaurants. The website is copypaste.kfc.es.