Rogério Chaves and Fabrício Pretto, who were part of DAVID from 2018 to 2025, are returning to the agency, now as chief creative officers. The duo returns at the invitation of Sylvia Panico, global chief …
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Who's doing what in the world of commercial creativity.
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BBH Dublin: Tesco leaves price & produce to show how it helps
August 18, 2026
Supermarket advertising is usually about price and quality produce. Tesco Ireland has another drawcard and BBH Dublin has created the campaign that shows off how Tesco’s tagline, Every Little Helps, works outside its supeamarkets. The …
Fallon & director, Alex Prager, capture Disney imagination in an ode to practical filmmaking
August 18, 2026
There’s a World Princess Week. Who knew? It’s Disney territory and Fallon is helping Disney to make the most of it, with director, Alex Prager. The film, Once a Princess, Always a Princess: A Disney Short …
It’s just a new flavour launch, Orange Passionfruit Zero Sugar 4.5%, but Hard Rated has gone all out to make an impact in a ferociously competitive environment. The first part is Pash Hard, rolling out across social, …
Quality Meats & SpringWell Water Filtration: Walter the water drop gets a detoxifying cleanse routine
August 17, 2026
Tap water looks clean. Tastes clean. Is expected to be clean. Is not. Decades of advertising messages using filtration technology, ph levels and chemistry jargon have done little to upend people’s understanding of what tap …
Kill Boring Dead & TheraBreath: P.S. Your Breath Stinks
August 17, 2026
There are some things you simply don't want to say to people. Like they have something stuck in their teeth or that their fly is undone. Top of the most awkward list is “your breath …
IAA Big Idea: Start your career with a real campaign for Bupa
August 17, 2026
The International Advertising Association (IAA) Australia has launched IAA Big Idea 2026, with Bupa as this year's client partner. The IAA Big Idea invites teams of university students to develop and pitch a complete campaign …
22feet & AJIO: Get repaid for the gifts you missed out on
August 17, 2026
Among India’s many celebrations is the Hindu festival of Raksha Bandhan and the custom of siblings exchanging gifts to celebrate their bond. But what if a sister has missed out on receiving those gifts from her …
An amicable parting for SuperMassive & co-founder, Simone Gupta
August 17, 2026
Simone Gupta has left SuperMassive, the indie agency she co-founded, with this message, “Following three successful years at Supermassive, I've decided it's time to focus on my next chapter. I'm so so proud of what we've …
Jack Cotlevski, awarded Brazilian director and cinematographer and the founder of Chroma Films, feels no confusion about AI. He has developed the Hybrid Cinema Method to organise filmed and generated imagery while preserving human authorship …
While the world (and so many telcos) have become earnest crusaders of screen wariness, Three Mobile, has made itself the exuberant champion of screen’s ability to foster fun. The campaign, Let Fun In, by Wonderhood …
While most brands are scrambling to go viral, Nissan stopped trying to be Gen Z and started platforming them instead. TBWA\Chiat\Day NY has created a social editorial series, #NissanNights, a three-part editorial series designed to meet Gen Z where they are. The …