There’s a whole new kind of social etiquette and Heineken has nominated itself as house party monitor - or problem solver. Either way, it’s a clever device to make Heineken the party drink for everyone …
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Who's doing what in the world of commercial creativity.
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Publicis Italy
Publicis Italy & Barilla: Say it with pasta
April 13, 2021
Publicis Italy has become Barilla’s lead global agency, replacing 72andSunny. The agency’s first global campaign for the brand positions pasta as a sign of love that can express the things too hard to say in words. …
Publicis Italy: Diesel launches the superpower watch
September 7, 2020
Diesel’s new Diesel On Fadelite is positioning itself as both a fashion statement and superhero gadget. Its campaign also makes the most of the opportunity for the watch to be "cool", with its superhuman associations. …
Publicis Italy & Heineken: The most irresistible do this or else social distancing message
July 29, 2020
Yes, social distancing is uncomfortable. It’s not the happiest situation we’re in. That’s why this fun little spot from Heineken and Publicis Italy stands out. It gives you something to smile about in the “new …