Who's doing what in the world of commercial creativity.
Say what you like about Millennials, they do have a way with acronyms. BTW. OMG. IMHO. BRB. LOL. They’re all now well understood by every generation. All part of the lexicon. Why? Because, when posting, …
It’s not often I feel sorry for planners. But it must be tough to be asked by senior clients to articulate the "values" of the company they run. How do you break out of the cliches? …
This set my brain off on an icon search of its own. Couldn't beat his selection. Well done, Rob [:ed] The deluge on Instagram has calmed to a trickle. The trophies are in pride of place …
Why do Adland leaders keep shooting us all in the foot? Experience is a valuable tool the industry doesn't value the way it could. OK, should. Rob Morrison is an experienced creative director. He has worked …
Adland is in the throes of awards season and Cannes Lions is coming up. Have you won anything? Will you win anything? How do you win anything? Rob Morrison has some insider information. It's good. …
I’m sure you know the feeling. Your toes wriggle their way into warm sand. Or you close the back cover on a brilliantly written book. Or you flick on the dishwasher after a particularly successful …
Back in the dark ages, when I was doing my marketing degree, one of the challenges we were set was to think about seasonal businesses. It was taught to us as the “Ice & Coal” …
The Stable's format ruined Rob's word play. This is the heading: When did "Human Resources" become human RESOURCES? Rob's final op ed for the year is topical (perhaps also with a capital T). It's the …
When creating characters, let’s ban the mirror. It’s really tempting. You’ve cracked an idea, written a compelling script for a tight target audience and all that’s left is to write some casting notes. Your first response …
Aka, separating explaining from mansplaining. It’s a sad truth of human behaviour. We all judge. We quickly form an impression of someone from the moment we lay eyes on them. It’s called a first impression for …
Anyone else noticed how terrible "Futurists" are at their job? I’m including everyone who attempts to predict what’s next. Economists who say there’s no interest rate rise likely in the next 3-years. Weather forecasters saying …
Ah, the proposition. It’s been the cause of more arguments in adland than anything else. When Rosser Reeves sat at his desk in the 1940s and wrote the first unique selling proposition he had no …